Client
Natuurmonumenten
Natuurmonumenten
Challenge
Wild flowers are rapidly disappearing in our country, resulting in the immediate decline of bees and birds. Unfortunately most Dutch people do not recognize that this is a problem because they think that agriculture is nature. Natuurmonumenten is trying to solve this issue, but they need all the help they can get.
Wild flowers are rapidly disappearing in the country, resulting in the immediate decline of bees and birds. Unfortunately most Dutch people do not recognize this problem because they think that agriculture is nature.
Natuurmonumenten is trying to solve this issue, but they need all the help they can get.
Idea
Explain the importance of the wild flowers by insisting that we need to make space for it or bad shit will happen. Or in Dutch: “Maak plaats voor wilde bloemen”. Once the target audience realised just how important it is, we created free seed packages so everyone was able to spread flowers and therefore help biodiversity.
Results
- Over 100.000 flower packages sent.
