Client

Oranje Fonds

Challenge

Het Oranje Fonds makes sure that nobody in the Netherlands is alone. This is especially important during lockdown because of COVID-19. Create awareness around our brand and realise new monthly donors to keep our social projects going.

Idea

We started off by showing The Netherlands what kind of beautiful initiatives people have taken during the COVID-19 crisis to make sure that nobody is alone.

Once we inspired people, we gave them the opportunity to do something themselves. They were able write a small kind message for the elderly, their neigbours and everyone else who needed it. Het Oranje Fonds would then spread these kind messages and make sure that no one in The Netherlands is alone.