Deloitte

Awards

Dutch Interactive Award nomination in the category Activation;

Universum award: Deloitte is the most attractive employer of the Big Four;

Universum award: Biggest growth in popularity within the STEM-community.

Challenge

Develop an engaging and innovative social campaign that appeals to STEM (Science, Technology, Engineering and Mathematics) talents and creates awareness of Deloitte as an innovative employer.​

Idea

Create an interactive Facebook game based on a realistic Deloitte case. STEM talents are able to make strategic decisions for a self-driving car manufacturer. While conquering the global car industry, we subtly confront the target audience with the brand Deloitte.​

Results

- Average time spent in the game: 145 seconds
- Amount of players: 84.439